Branded content

Here you can find thought leadership content I've written for some of the world's biggest B2B and B2C brands across multiple sectors, including Salesforce, MailChimp, Royal Mail, TikTok and many more.


From Durham to Düsseldorf: the small business’s guide to posting post-Brexit

It used to be so simple. When the UK was part of the European Union, the nation’s small and medium-sized enterprises could send their goods to consumers in Europe with ease.

Languishing in free-flowing trade with fellow member states – their supply chains slotting neatly into the Single Market – British businesses didn’t need to put considerable thought into additional paperwork or costs in their dealings with Europe until the country’s timely departure from the bloc in 2020.

But the UK is now

Sustainable, sociable and healthy: breaking down Gen Z’s workplace checklist

The working lives of Generation Z began at home in bedrooms, living rooms and kitchens during the pandemic. With offices and co-working spaces closed, the youngest members of the workforce were forced to hone their skills and communicate with their new colleagues over Zoom calls, Slack channels and Whatsapp groups.

But going virtual has not been without its perks. Gen Z was spared the years of long commutes endured by their older co-workers and became accustomed to a more balanced way of workin

Navigating supply chain disruption through nearshoring

When the doors of Marylebone’s Crazy Pizza restaurant reopened in July, the aroma of warm pizza dough greeted customers upon arrival as they prepared to enjoy a slice of Italy in London at the end of England’s seven-month lockdown.

But while the sights and smells were the same, the accents were very different. The restaurant’s staff, from senior management to chefs and waiters, had previously consisted of Italian, French and Greek nationals, who had moved to London long before the pandemic.



How predictive analytics could future-proof your supply chain

How much would it cost your business if your supply chain suffered just a single day of disruption? How quickly could you identify the cause of the problem and implement the right solution before your supply chain returned to breakeven? And is there a way of predicting risk before disruption occurs and saving your business from damaging financial losses?

Those are the three big questions being asked by business leaders in boardrooms and offices worldwide, who want to future-proof their supply c

Could CRM software help solve NHS engagement issues?

The NHS is facing the biggest battle in its nearly 75-year history. Staff vacancies have hit a record high of 133,000, a figure that represents 10% of its total workforce. Data from NHS Digital shows that 15,000 nurses resigned from the health service in the year to March 2022, with 4,000 citing work-life balance as their reason for leaving. It’s not just nurses quitting. In England last year, 3,229 doctors resigned from the NHS, with 341 citing burnout.

Patients are suffering as demand for NHS

Working in partnership throughout the customer lifecycle

The Covid-19 pandemic created and exposed existing supply chain problems, making business leaders realise the need to have access to accurate, real-time data. Digital transformation has helped them make rapid decisions and track products across their entire lifecycle to minimise and avoid disruption.

Transitioning to cloud ERP software is a key part of the digital transformation process. It empowers businesses by maximising supply chain visibility, giving them access to critical information rem


Building a B Corp: where environmental innovation meets social sustainability

A UK recycling centre HQ’d in Preston provides a portal into a new world where environmental innovation, social sustainability and profitability work together in harmony.

On the surface, it doesn’t look like a prosperous new land. Men and women in high-vis jackets and safety helmets operate car bailers, giant cranes and forklift trucks, and warehouses of dismantled electronic devices, car engines, and packaging await the next step of their second purpose in life. But this is a land of opportuni

Is Britain’s waste problem moving in the right direction?

Scandinavia is a waste management utopia with some of the highest recycling rates in the world. Its success can be traced back to 1902 when Norway set up a bottle deposit return scheme that rewarded its citizens for returning refillable glass containers. By the 1970s, automatic reverse vending machines were installed across the country, and they remain in place to this day.

Norway’s deposit return schemes have expanded to include single-use plastic bottles as well as cans. Citizens pay a nomina

Strategise, digitise and decarbonise: how to slash building emissions

Buildings have a pivotal role to play in the race to net zero. The built environment – which includes the design, construction and operation of structures, features and facilities – is responsible for a quarter of the UK’s CO2 emissions. Most of these emissions come from the energy needed to heat, cool and power buildings, which is responsible for 19% of the UK’s carbon footprint.

The UK has some of the world’s oldest building stock, and waiting for them to reach the end of their lifecycle to r


Trent Alexander-Arnold's journey to the top

The sacrifices on the road to stardom have been so frequent that Trent Alexander-Arnold no longer worries about missing out on the carefree life enjoyed by most other 22-year-olds.

“I’ve always tried to be in football as much as possible - I’ve still never been to a music festival,” says the Liverpool defender. “It just feels normal now, making little sacrifices.”

Sacrifice is a common theme on the journeys of many Red Bull athletes.

For Alexander-Arnold, sacrifice continues to be a common th

Why Liverpool's Trent Alexander-Arnold hired a sports vision coach

If you want to take your game to the next level or even dream of one day becoming a professional footballer then talent alone simply isn’t enough.

Red Bull works with some of the world’s greatest athletes to find out what makes them tick and help them to become the best versions of themselves on and off the pitch.

Now, you can see what that really means, through a new documentary with Liverpool and England right-back Trent Alexander-Arnold exclusively on Red Bull TV.

At the start of 2021, Ale

Trent Alexander Arnold: Vision is the foundation of football – and this is how I improved mine

Trent Alexander-Arnold is sat down on a 3G pitch in Kirkby, five miles north of Anfield, talking to FourFourTwo about the importance of vision to his game.

“When you think about it,” he says. “Vision is the foundation of everything to do with football. If you can see it then it gives you a better chance of being able to execute it.”

Vision is undoubtedly one of the secrets to Alexander-Arnold’s success, with his range of passing, crossing and spectacular goals evidence of an enhanced set of vi